Computer mediation vs. dialogic communication: How media affordances affect organization-public relationship building

The ontological conflict between computer mediation and dialogic communication—a normative ideal for ethical organization-public relationship building rooted in interpersonal literature—has attracted much scholarly attention, particular has generated the notion that mediated dialogue is a self-contradictory concept. In this study, we question argument provide empirical evidence by conducting survey links media channels’ affordances to their capability carry organizations’ orientations. Results show bandwidth social presence facilitate communication while anonymity slightly inhibits it, whether communicative context proactive or reactive. Social exerts greatest impact on how publics perceive orientations, anonymity’s negative role was overstated previous studies. Assessing affordances, found video conferencing instant messaging be most channels communication.